How To Price Your Products and Services: Essentials Guide

Getting your prices right is a key challenge you face as a business owner. Set your prices too high and people won’t buy from you. Set your prices too low and your business won’t be as profitable as it could be.

Read our guide to find out:

  • Why knowledge of your market is crucial when setting prices
  • The difference between cost-plus and value-based pricing
  • Key factors to consider when setting prices

You can also learn about pricing tactics to help maximise your sales and read the key dos and don’ts of setting prices, written by Bivek Sharma, Head of Small Business Accounting at KPMG.

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