Name, title & company name?
Will Morris, Managing Partner, Alchemy Digital.


In five words, tell us what your business does?
High Quality Digital Strategy & Design.


When did you know that you wanted to set up your own business and what made you finally take the plunge?
I knew from a pretty young age. I knew I wanted freedom, and control over my work. I couldn’t ever see myself in a suit, and I wanted my work to be part of me. Not just a thing I had to do, so I could live. Starting a company was risky, but I was confident and had good partners so I went for it. What’s the worst that can happen! (Don’t answer that).


What’s the best thing about your job?
I love creating high quality digital solutions. It sounds like a cheesy strapline, but it really does light me up. It’s hard, it’s fun and its rewarding.


And the worst?
Admin admin admin.


What one thing do you think the Government should do to help small businesses?
Stick to policy decisions for longer. It feels like there is a constant barrage of changes to regulations on tax, pensions, employee legislation, blah blah. Small businesses need time to adjust, and aren’t necessarily experts in those areas. Having support is so important to us, because we don’t get much time to settle into a constant operating environment.


Who do you most admire in business?
Anyone who has it in them to start a business has my complete admiration and respect. Even those who don’t find success initially, will do eventually. Also I love an unsung tech hero called Dennis Richie. He invented Unix, and C. He died a few days after Steve Jobs, and arguably made a far more valuable contribution to technology business.


If you could give one piece of advice to small business owners, what would it be?
Stick to your core business offering, at least initially. Resist the lure of distractions until your core is solid, and profitable. Also, follow the cash! Keep an eye on it always, and learn how to manage it.


If you hadn’t set up your company, what do you think you’d be doing instead?

Surfing 24/7.


View the full case study of the Alchemy Digital Here
Visit Alchemy Digital’s Website Here

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