Question of

What’s your business finance personality?


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What sector is your business in?

Professional Services
Travel and Tourism
Creative Agencies
Hospitality and Leisure

How do you work with your accountant?

I try to avoid her/him where possible
My accountant will call me if anything goes awry
I'll get in touch if a problem arises
I'm in touch more frequently than my accountant would probably like
We have regular calls and a good working relationship
I only call when financial reporting deadlines are looming

How up to date is your business's financial information?

I'm not sure, I don't look at statements/accounts regularly
As up to date as it needs to be
As up to date as our current account balance
I seek updates on a weekly basis
I get monthly reports detailing our financial position
As current as the last VAT period or year-end

How do you keep on top of your business finances?

I check my statements when I absolutely need to
I have faith that my accountant has things under control
I keep an eye on my bank balance to tell me how we're doing
I spend many hours checking reports, statements and speaking to my accountant each week
I use a mixture of reports and online tools to keep track of our position
I race to get an up to date picture at the end of the month

How do you feel about your business finances?

I try not to think about them
I believe everything usually works out for the best
I'm happy as long as my invoices are being paid
I'm comfortable when I have all the details
I know that everything is under control
I feel like they are out of control

How do you approach making investments in your business?

I invest on instinct and work out the finances later
I invest and am confident that the finances come good in the end
I invest if there's money in the bank
I avoid investing unless I have a complete view of the finances
I ask my accountant or CFO to prepare a summary of our current position
I try to piece together a view of our finances, but often have to decide without the full picture

How much time do you spend managing your finances each month?

As little as possible
As much as my accountant deems necessary
A few hours checking bank statements
At least a day a week, if not more
Around a day checking reports and speaking to my accountant
A weekend or so each month preparing for financial reporting

You are The Opportunist

Your life motto should be ‘carpe diem’ – you’re a doer who lives for the moment.

Business decisions are often made on the spot as there’s little that annoys you more than missed opportunities. But your preference for moving fast and asking questions later can lead to cashflow problems when the sums don’t quite add up.

When there’s cash in the bank, you’re not afraid to invest it, but impulse buys may have occasionally led to outstanding invoices and payments being forgotten.

Many businesses become paralysed when making financial decisions, but not yours. Being able to move fast can be a great thing in the right context.

However, having the right financial information at the right time, could make more of your fast decisions pay off and truly supercharge your business.

You are The Dreamer

You are headstrong and know what you want. You lead with your gut and aren’t afraid to make bold decisions about your business and finances on instinct.

You feel that your intuition is usually right so see little need to get hung up worrying about the consequences. After all, time is precious and you’d rather not be distracted by the financial nitty gritty, when you could be driving your business forwards.

But don’t forget, one person’s courage is another’s recklessness.

While your bold approach can lead to great success, it’s also likely led to significant challenges for the business. Combining your passion to get stuff done with live need-to-know data on your business could pay real dividends and help you take things to the next level.

You are The Manager

You are a smooth operator. Your multitasking skills are unrivalled; you maintain a solid view of your finances while juggling all of your other business responsibilities without breaking a sweat.

Your professional approach to finance means that you are able to keep your work life balance healthy. The decisions you make are underpinned by the right information, meaning you are rarely caught unaware.

Your considered approach to financial management has created a firm foundation for your business and helped you grow steadily over the years. However, your approach is usually to err on the
side of caution and sometimes this can lead to missed opportunities and slower growth.

With the right advice and solid financial guidance, you should be able to take your business to the next level.

You are The Optimist

You are a half glass full kind of person. You’re renowned for looking on the bright side of life and don’t tend to let things like finances worry you, as they usually turn out for the best anyway.

Other people can deal with all that, and you trust that they have everything under control. You’d rather not be involved in finance unless you have to, and prefer to rely on others to tell you if something has gone awry.

Your business is probably pretty solid for you to have such a laid back attitude. Certainly micro-managing can be as challenging for a business as an uninvolved leader. However, your tendency to leave things in the hands of others can lead to things falling through the gaps and some unexpected surprises.

Working to get a light-touch but insightful view of your financial position will help you take your relaxed attitude, and your business, to the next level.

You are The Detective

When it comes to business, one of your biggest focuses is finance. It’s a constant worry for you and somehow takes up an inordinate amount of your time – even keeping you awake at night.

Chances are, you were stung in the past, which is why you now take such a hands-on approach. You believe that every line of your management accounts must be checked and you always know exactly what payments are coming and going at any one time.

Your financial rigour is to be commended, but sometimes you may find it hard to see the wood for the trees. Your tendency to need every single data point and plan out every possible scenario before deciding ensures you don’t make the wrong decision, but can see great opportunities pass you by.

Working to achieve a simple but effective view of your financial position with a trusted and experienced partner, could give you comfort that all is well and let you get back to what really matters – running your business.

You are The Scrambler

You are not a fan of doing your finances and, if you’re honest, you try to forget about them until it’s time to pull your reports together.

You’re the kind of person who keeps their paperwork in a drawer, shoe box, in-tray or even plastic bag, gathering dust until deadlines are upon you. Then you find yourself in a whirlwind, scrambling to get everything organised at the last minute. Chances are, your accountant/financial adviser despairs at your lack of interest in the financial side of the business. It’s not that you don’t find it useful, it’s just all so very tedious.

You love the confidence that good financial information gives you, but hate the process of getting there. Too often you have to cope with out of date information and feel like you are driving a car looking out the back window. This delayed view manifests itself in uncertainty and it can be hard to make bold decisions. You have certainly seen good opportunities pass you by as a result.

Simplifying how financial data is created at your business could help you avoid last minute scrambling and help you make decisions with confidence and without stress.

Find out how you compare against your peers

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